The Creative Process

James Rivas created Srgnt Ruffles as a way to communicate with the extreme sports lifestyle, opening doors for those whom he films, as well as maintaining a well organized entrepreneurship for his clothing.  He will soon be collaborating with Juan Creighton, creator of "Doze Off Society" (http://dozeoffsociety.blogspot.com/), on a separate project based on art in the matters of textile, urban, and contemporary design.  Both artists bring something different to the table, making the creating process a lot more unique and original.  Although Srgnt Ruffles focuses more on extreme sports and design, James Rivas plans to incorporate more of an artistic feel into the collaborative process.  In addition to his collaboration, his main focus involves re-introducing the original intent of art and how it has been forgotten.  Using a contemporary, modern feel, he plans to express his passion for the arts using subliminal messages in his clothing, artwork, & designs.